Search Engine Optimization
What is Search Engine Optimization? Search engine optimization
(SEO) is the science of increasing traffic to your Web site by improving the internal
and external factors influencing ranking in search results. It is a major part of
Internet marketing. It is mostly technical in nature. It includes Web programming
expertise combined with knowledge of your business and customers.
The objective of search engine optimization (SEO) is to increase a Web site's traffic
counts, and ultimately conversions, by ranking very high in the results of searches
for the keywords in the search query. It is the mission of SEO to make the site's
content worthy of higher search engine ranking by being more relevant and competent
than the competition's. If you search on your best keywords you will see the leading
sites in the rankings and to obtain traffic for your content you will need to rank
higher than those top sites.
It is not enough to simply add Meta tags and do search engine submission of your
site to a million search engine indexes and directories. The first placement tip
in obtaining significant Web traffic counts is to seek first-page search engine
results. An early step is to build a great content-rich site. One of the last steps
is the proper submission of your great site to the search engines or directories.
In the middle is a step that is VITAL if you want to obtain front-page results.
Most site owners bypass this step because they forget about it or think it is too
complex, but without competent search engine optimization Web site services you
are destined to become search engine fodder.
There are no search engine optimization secrets — just constantly evolving ranking
and placement methodologies to follow in order to beat your competition in obtaining
a high ranking for specific search engines and desired search keywords.
Proper organic search engine optimization requires that you outsmart your competition,
so knowing the best keywords and criteria used by your competition is the most important
first step. It will become obvious that good ranking excludes keyword spamming the
search engine. With careful selection and placement of your keywords, you will fare
well using a little effort and Web site services.
Note: URL ranking results change
week-to-week due to competition, so maintaining a top organic SEO ranking requires
constant keyword monitoring and information rework. Search engine optimization never
rests, much like your competition.